Elon Musk is at it again, teasing that Vine, the beloved short-form video platform, may be brought back-- this time with artificial intelligence. Although he hasn't provided any detailed specifics about the plans, he did indicate that X (formerly Twitter) is looking to revitalize Vine "in AI form." Now the question is how this will be done. Will X create a new stand-alone version of Vine, or embed Vine-like functionality in the current X interface? Either way, the focus appears to be on merging AI with short-form video production. Most importantly, this indicates Musk's continued effort to create X into a flexible "everything app."
A Vine-Style Feed Powered by AI, Not a Separate App
In contrast to speculations about a separate app, industry watchers believe it’s unlikely that X Corp will allocate significant resources to rebuild Vine from scratch. Musk has consistently emphasized consolidating services under a single platform. Therefore, the more probable scenario is a Vine-inspired feature—essentially a feed of short videos—integrated directly into X. On the flip side, the “AI form” reference has led many to think this could mean an algorithmically generated stream or perhaps content created entirely by AI. Interestingly, Musk has previously hinted that his xAI team is developing a tool called “Imagine,” designed to enable users to quickly produce creative and potentially viral video content from simple text inputs.
We’re bringing back Vine, but in AI form
— Elon Musk (@elonmusk) July 24, 2025
Hotshot Acquisition Fuels the AI Video Revolution on X
Nevertheless, Musk's undertaking is more than just conjecture. In March, X purchased Hotshot, a startup developing advanced text-to-video and text-to-GIF models. After the acquisition, xAI has tried to develop the models to provide creators with faster and easier video production capabilities. If this is undertaken, normalizing video creation will lower the barrier to entry from an effort/resourcing perspective for users and may breathe new life into the content ecosystem. The intangible use case is that even if it does not bring back a re-branded Vine, it carries the same essence of quick and easy bite-sized creative thought that increased the importance of the original version. With more AI abilities, will X change how ideas are communicated through short-form video in the next phase of its programming?
