Besides being a newly redesigned user interface (UI) for their post analytics pages, X has made it easier to access the performance of individual posts over time. This new display will be intended to see engagement and reach metrics such as reposts, shares, and video views, as well as Premium viewers and more key performance indicators. Users will now easily be able to see how their posts perform and in turn, have a better understanding of engagement trends.
A Clearer View of Post-Performance
Aside from the enhanced design, the new analytics also bring a more detailed graphical representation of post activities over time by specific metrics. The graphical view gives the users one more level of insight into the performance of their content concerning not just overall reach but also audience engagement patterns. Those charts are, therefore, a great way for users to analyze easily which posts are more effective than others, thus providing insights into audiences' preferences regarding content. This is, however, another feature exclusive to X Premium subscribers, adding that exclusive touch for that update.
The purpose of the new user interface is to help users better comprehend general trends regarding engagement on X so that users can adjust their content strategies accordingly. This becomes even more beneficial for brands or influencers wanting to come up with a better approach to the platform. In this respect, the visual chart may also be a beneficial resource for those who want to improve the performance of their posts through understanding user behavior.
???? Analytics Update:
— Zach Warunek (@ZachWarunek) April 15, 2025
We have totally redesigned the post analytics page and the content tab!
- First 48 hours of activity for each post
- Content tab is fast and usable now
- Better sorting/filtering UX
Thanks @wxis_y
Premium > Analytics > Content tab pic.twitter.com/EgZljafhma
A Push for Premium Subscriptions
While these recent improvements seem appealing, X is trying to use this update as a lure for more premium subscriptions. The intention here is to realize a revenue stream from this subscription model, with attractive premium features such as enhanced analytics for user hooks. However, this hasn't been working very well at present, as reports indicate that the count of subscribers to X Premium is merely about 1.3 million, which equates to a meager 0.22% of the 600 million monthly active users of the platform.
On the contrary, this is not appallingly surprising, considering how users usually frown at add-on subscriptions for social media services. While it was Musk's ambition to charge half of X's revenues from Premium signups, so far, the offerings have not been encouraging enough for mainstream acceptance. Thus, many users will not be signing up for the Premium level, regardless of how they roll out features such as advanced post analytics.
Will Enhanced Analytics Drive Business Engagement?
Still, the enhanced analytics features present a valuable opportunity for businesses and content creators who wish to use the platform more effectively. For those seeking to improve engagement and grow their presence on X, these features could prove to be a useful tool. However, the number of businesses currently interested in utilizing X as a platform has dwindled in recent months. Many brands have distanced themselves from X, mainly due to the controversial changes introduced by Musk, which have caused some to reassess their social media strategies.
But for those willing to go for the Premium subscription, the newer and improved analytics make way for deep insights into users' behaviors, further honing content and engagement strategies. Finally, whether or not X is successful in increasing subscriptions to Premium will have to wait before it can be seen, though, in the meantime, its revamped features continue to serve as an advantage for users who desire an in-depth analysis of their post-performance.
