The NBA's Digital Transformation The National Basketball Association NBA league has transformed itself into not only a sports league, but rather a global brand, a giant entertainment company, and a digital disruptor. Over the last decade, the NBA has leverage...
By introducing fresh features with the DM user in mind, Instagram stays on top of the evolving user experience after the latest personalize colorful notes update. According to the head of Instagram, Adam Mosseri, users n...
Once again, WhatsApp is adapting to the evolving communication needs of its users. Previously, users have been able to use voice chats with larger groups (256 members), but have recently extended this to all groups. This adds a powerful layer of live audio int...
X has introduced an upgrade to Community Notes, trying to counter coordinated user groups that try to manipulate ratings. This little-finished operation addresses the increasing concern for the platform's crowd-sourced f...
The Growth of Competitive Mobile Gaming Competitive mobile gaming has surpassed casual gaming as the use and appeal of mobile gaming have catalyzed a billion-dollar-a-year industry just on its own. Such titles as PUBG Mobile, Free Fire, Mobile Legends: Bang...
In continuation of the effort to clamp down on foreign interference on its platforms, the company has taken down more than 15,000 YouTube channels in the first ...
Meta is consistently improving its latest video editing app, Edits, with a paramount focus on greater creative flexibility. In that regard, the changes help Meta to better compete in the short-form video space. Mainly, t...
In a world where attention is currency, social media apps are no longer just about connection — they’re about retention. And increasingly, they’re taking cues from an unlikely source: mobile games. With micro-rewards, streaks, avatars, and even spin-the-...
Live Interaction Enters a New Era TikTok has released a new feature allowing creators to engage their audiences directly during a live session. By permitting...
X (previously Twitter) has expanded significantly beyond the idea of just a microblogging service. In India, it has become a potent means of expression, activism, and impact. It is the voice and potential activism platfo...