Snapchat is now stepping up to promote its premium membership program, Snapchat , with its recently launched feature: “Buddy Pass.” This addition permits existing subscribers to share with friends a free one-week membership trial of Snapchat , hence creating brand ambassadors from an already loyal group of users. On the first day of every billing cycle, subscribers get three passes that they can now distribute to non-subscribers without paying additional fees, allowing that third-party user to get a taste of premium privileges. Above all, it can be a revolutionary marketing effort since every existing subscriber automatically stands as a referrer. Trust and influence are far more in peer marketing than in traditional forms of advertising, potential avenues for Snapchat to tap fresh audience markets while creating loyalty from within.
How Buddy Passes Could Expand Snapchat Membership
The Buddy Passes have tremendous potential, considering more than 15 million Snapchat members already exist. If each member shares one pass, tens of millions of people will be trying out the premium features monthly. Not every subscriber may make full use of their passes, but the sheer volume of passes points toward massive exposure. This encourages the existing base of subscribers to spread the word about the service and also provides potential members with the necessary incentive (risk-free) to experience the perks. Also, such marketing feels genuine and far more credible to trial users, helping with their conversion to paying subscribers. On the other hand, Snapchat has fulfilled an ever-so pressing business need of governmental interest as second-quarter revenue fell below expectations. With rising costs involved in its investment in AI and AR, it has become critical to broaden the revenue base through subscriptions.
Snapchat as a Strong Competitor in the Subscription Space
The Buddy Passes have tremendous potential, considering more than 15 million Snapchat members already exist. If each member shares one pass, tens of millions of people will be trying out the premium features monthly. Not every subscriber may make full use of their passes, but the sheer volume of passes points toward massive exposure. This encourages the existing base of subscribers to spread the word about the service and also provides potential members with the necessary incentive (risk-free) to experience the perks. Also, such marketing feels genuine and far more credible to trial users, helping with their conversion to paying subscribers. On the other hand, Snapchat has fulfilled an ever-so pressing business need of governmental interest as second-quarter revenue fell below expectations. With rising costs involved in its investment in AI and AR, it has become critical to broaden the revenue base through subscriptions.
