We need your help to keep this website free. You can 
Meta is expanding Creator Assistant beyond performance advice, adding help with storyboards, draft feedback and responses to viewers. A November 2 report from Social Media Today also describes new access through the web-based Meta Creator Dashboard.
Source: LPS.1 / Wikimedia Commons, CC0. Meta's Menlo Park campus entrance, March 27, 2022; archive photograph cropped and resized.
Creators can give the assistant an idea for a shot list or storyboard, or upload a draft for feedback, according to the report on Meta's update. Other additions include alerts about relevant trends and help identifying questions in comments and composing replies in the creator's voice.
From reading results to preparing the next video
We previously covered the Edits assistant's use of Instagram metrics. That report focused on turning measures such as retention and engagement into ideas. The new announcement reaches other stages of production: planning shots before recording, reviewing an unfinished edit and dealing with responses after publication.
One possible way to use those stages would be to request a shot list for a cooking tutorial, compare it with the footage actually captured, then ask for feedback on the rough cut. A creator would still need to decide whether a suggested shot explains the recipe or merely adds another cut. This is a suggested workflow, rather than a hands-on test of the feature.
Feedback is different from publishing access
Our ContentCrew publishing report concerned a separate connection for posting content. Meta's draft-advice announcement should not be read as the same kind of publishing integration.
Reviewing a proposed reply before using it is a practical human-in-the-loop approach: the creator can check the answer, tone and relevance. The report also describes broader app access as a future plan. It does not establish that every account, country and Meta app has the new tools today.
