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Pinterest has added side-by-side product comparisons for US users and is testing shopping wishlists on iOS in the US and Canada. The November 12 holiday update gives the two features different availability: access to Compare does not mean every shopper will also have the wishlist test.
Source: Pinterest Newsroom, Official holiday announcement press visual. Pinterest’s November 2026 holiday campaign visual, combining photographs of gifts, food and party styling. Cropped; it is a company-supplied collage rather than a screenshot of the Compare or wishlist test.
The company announcement says Compare shows details such as price, availability and reviews. US users can reach it through Pinterest Assistant and boards on mobile, or the Close-up button on desktop. Assistant is fully rolled out on iOS in the US, with a new full-screen conversational experience being tested.
From a possible gift to a saved product
Wishlists provide a place to revisit products and share a collection with family. They can send alerts when tracked products fall in price or return to stock. Pinterest calls this a limited test, so the announcement is not a promise of access for every iPhone owner in either country. The update also includes editor-picked Deal Boards and curated Gift Guide Boards.
The changes add decision tools to an existing shopping flow. Pinterest’s shopping help page explains that product Pins send people to the named merchant’s website to buy. An order question should go to that merchant. Saving a product or comparing it on Pinterest therefore happens before a separate retailer transaction.
The same help page documents several ways to reach products without the new test. A shopper can filter search results to Products or open a Pin and browse Shop the look or Shop similar. Some boards also offer shopping recommendations inspired by saved Pins. Pinterest says these board shopping options are not available on every board; an ordinary saved board and a tested wishlist should not be assumed to behave identically.
Check the product behind the comparison
For merchants, Pinterest’s product-Pin guide distinguishes catalog uploads from product rich Pins saved from a website. Both routes carry product information, but only catalog-created product Pins can be promoted as shopping ads. Rich Pins synchronize with website information. The guide tells merchants to keep their product data current, which matters when a shopper is comparing price or availability.
This consumer update is separate from the programmatic advertising routes we previously reported. It also serves a different purpose from Restyle’s themed room editor: the new comparison view helps narrow a product choice after discovery, rather than changing the appearance of a room image.
The remaining check is at the retailer. The FTC’s online-shopping guidance recommends comparing model details and total cost, including shipping and other charges, and reading return terms. Applied here, a lower price in a comparison is a starting point. The merchant’s final basket, delivery terms and return policy establish the purchase the shopper is actually making.
